Based in Ticino “Terra di Ciclismo”, Switzerland, ASSOS SA was founded in 1976 with the creation of the first-ever Lycra® cycling shorts. Enabling you to enjoy your ride in total comfort and well protected is what makes the ASSOS difference. Their prime objective is to maximize total comfort when in the saddle. Your ride, your time is what really counts to them.

Castelli traces its roots back to 1876 and a fine tailor, Vittore Gianni, in the heart of Milan. After a brief but promising cycling career, Maurizio Castelli created his eponymous brand in 1974 and a series of firsts would follow: the first Lycra shorts used in racing and sold to the public, the first colored shorts, the first sublimation printed jerseys, the first synthetic winter clothing, the first use of windproof membranes, the first hydrophilic fabric treatments, the first anatomic seatpad, the lightest jersey ever produced, and the most aerodynamic jersey ever produced. Today, Castelli is dedicated to continuing Maurizio’s dream: to create the most innovative clothing for the cyclist seeking maximum performance.

Endura was founded in Scotland in 1993 with a no-nonsense commitment to advancing the performance and function of cycle apparel for all. As a maverick brand, it immediately launched a host of novel and challenging products that have gone on to earn iconic status globally and in many cases reset the benchmark of function and durability for the industry. This philosophy and disruptive innovation has carried the brand from Scottish local hero to global market leader.

For over five decades, Pearl Izumi has been building cycling clothing that’s driven by function, plain and simple. It’s no accident, rather it’s a natural reflection of a brand that was born from a father making cycling clothing for his son. That loving attention to detail is evident in every piece of clothing that bears Pearl’s ubiquitous logo. And when we say ubiquitous, we mean it. If you take a look around at your next group ride, odds are that you’ll find more than one piece of the Japanese brand’s gear, be it a jersey, their wildly popular bib shorts, or their feature-packed cycling shoes.


Further expanding upon its comprehensive footwear offering, Shimano has unveiled all-new 2017 performance cycling models for mountain, road and triathlon disciplines. The result of over 25 years experience designing and engineering cycling footwear, each model is purpose-built—from outsole to upper—for optimal performance in its element. Built upon the Shimano Pedaling Dynamics (SPD) platform, Shimano footwear and pedals are engineered together as a complete system, optimizing bio-mechanics, engineering excellence, material selection, and craftsmanship to increase rider efficiency and comfort. Shimano collaborated with trusted names in footwear technology for its 2017 footwear lines. A collaboration was struck up with Michelin for technical outsoles in mountain bike footwear whilea collaboration with Boa led to the implementation of its closure systems to enhance the fit and accessibility in performance road and mountain bike footwear.

Sidi shoes have been coveted by professional and amateur cyclists for decades, and their reputation is no accident. The story begins in 1960, when an Italian shoemaker named Dino Signori began building boots for mountaineering and skiing. It was only a matter of time before Dino, who had been a successful junior bike racer, experimented with cycling footwear. 1970 marked the arrival of the first Sidi cycling shoes and motorcycle boots, but it was three years later, with the launch of the Titanium shoe, that Signori changed cycling forever. His contribution? An adjustable cleat-mounting system that signaled the end of nail-mounted cleats, and ushered in the era of modern cycling shoes. In the following years, a string of innovations followed that ingrained the Sidi brand into the minds of serious cyclists the world over. Today, advancements in materials make shoes like the Dragon mountain bike shoe and the Wire road shoe a fixture among racers seeking a competitive advantage, including many who are paid to use other equipment. Of course, the same impeccable fit and hand-crafted finish find their way into modern classics like the Dominator mountain bike shoe, and the Five road bike shoe. And then there’s the legendary durability; it’s not uncommon to see people riding Sidis that have over a decade of hard use. All these factors help to explain why so many cyclists, both pro and amateur, consider their Sidis their favorite piece of cycling equipment.

Five Ten is a California-based company that designs, produces and distributes performance and lifestyle footwear, apparel and accessories bearing the Five Ten and Stealth trademarks. Established in 1985, Five Ten stands for fine craftsmanship, performance and technically advanced footwear designs. Our shoes, with our famous Stealth rubber soles, have climbed the world’s most beautiful mountains and the sheerest rock faces. They’ve also dominated the DH mountain bike category for more than two decades and helped open some of the world’s wildest rivers, waterfalls and canyons to kayakers and canyoneers. Our rugged hiking shoes have traversed many of the world’s most dangerous hikes as well as classics like the Pacific Crest and Appalachian Trails. Outdoor athletes know that Five Ten shoes, with high-friction Stealth rubber soles, offer the best grip, fit and technical advantage of any outdoor footwear available.


KASK, based in Italy, specializes in developing, designing, and manufacturing of safety helmets of the highest quality. Born in 2004, KASK is a relatively young company, but thanks to a talented team of expert engineers and partnerships with Italy’s market-leading factories, in this short time the company has gone through a tremendous evolution marked by success all along the way. KASK’s mission is to maintain a perfect balance between technological excellence, functionality, safety, and attractive design in their products. KASK is constantly researching and looking for ways to go beyond and improve the quality of KASK helmets even further. Now among the top brands in the sports and outdoors, KASK is committed to maintaining the highest standards in safety helmet production in order to ensure the highest quality and offer the best protective helmets for the most demanding customers.

It’s always been more than just a helmet thing, or a simple bike or snow thing. It’s about the ride. Specifically, your ride. Giro exists to enhance your connection to the ride, and the feelings it brings to life. The sense of freedom and adventure. The desire to win. The joy of living well. From that first day 30 years ago when Jim Gentes opened our doors to the world, we’ve been on a mission to make sure that riding is the best part of a great life. Along the way we’ve learned a great deal, created some notable products, endured some mistakes, pushed ourselves and our competitors to go further, and made friends across continents and generations.

MET S.p.A is one of the world’s leading high quality bicycle helmet makers. Designed, developed and manufactured in the heart of the Italian Alps, MET is synonymous with their Alpine heritage: care, reliability, efficiency and sustainable development. Profound design, cutting-edge materials, manufacturing procedures and sharp looks put MET helmets into the forefront, but they are primarily about safety. The helmets’ objective is to minimize impact on your head in case of an accident.

Troy Lee Designs D3 and D2 helmets which have been the benchmark in safety and style, elevating the entire helmet industry are back with some fresh looks from wild to mild. Competition has been fierce in the industry and TLD strives to hold that top spot in consumer polls, that we have held for so many years. Certainly not resting on our laurels, the TLD design and engineering department are continuing to push the boundaries of style and innovation. The A1 has been winning awards worldwide and being touted by many as the ‘most comfortable helmet’ ever produced. The A1 Helmet has seen some refinements to strap construction internally within the EPS, and an added composite filament layer skin, in between the EPS and the helmet shell for penetration reduction.

Six Degrees of Freedom – In engineering terms, refers to the ability to move 3 dimensionally in space about the Cartesian coordinate system of X,Y and Z, including rotation about each axis.

We are dedicated to the relentless pursuit of brain protection. This has become our challenge and our goal: to develop a revolutionary design concept utilizing creative, forward-thinking technology that would change the market and improve the safety capabilities of the sport’s helmet.  6D’s exclusive patented Omni Directional Suspension™ provides protection capabilities unmatched by any other helmet or helmet technology.

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